Our Story

NATORG began with a question.

After being diagnosed with Graves’ disease, founder Amanda set out to better understand the products she was using every day and the impact they could have on her health. While she found alternatives in many areas of her life, haircare and hair colour remained a challenge.

The more she learned, the more she realised there was an opportunity to do things differently.

In 2007, NATORG was established with a vision of creating a salon where beautiful hair, personal wellbeing and environmental responsibility could exist together. What began as a personal journey evolved into a philosophy that would shape not only a salon, but eventually a distribution company dedicated to helping other salons embrace a more conscious approach to hairdressing.

For Felicity, that journey began 13 years ago.

Drawn to the charm of the salon, she still remembers standing outside and thinking she could happily open and close those doors every day. What she couldn't have known at the time was how much she would learn once she stepped inside.

Over the years, NATORG became more than a workplace. It became a place of growth, education and purpose. Through Amanda's mentorship, Felicity developed a deeper understanding of the connection between personal health, professional wellbeing and the products we use every day. She embraced the philosophy wholeheartedly, growing from stylist to salon manager and eventually becoming the custodian of the next chapter of NATORG.

Today, the values that inspired NATORG's founding continue to guide every decision we make.

From the products we choose to the way we care for our clients, team and environment, our commitment remains the same: beautiful hair, healthier choices and a more thoughtful way of doing business.

A different chapter from the same book.